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SS24 Collection


The Jacksons

A collection of stylish, playful Jute bags that will brighten your day!

With a team of 1,500 artisans, they prioritize fair wages and sustainability. Their products, primarily crafted from carbon-neutral jute, exemplify their commitment to the planet.

Complete the look

Looking for inspiration? We've got you!

Threads of Tradition

Set in picturesque Nagaland, India, EKÁ emerges from a passion for craftsmanship, pairing natural fabrics like cottons, linens, and silks with delicate patterns crafted using traditional printing blocks.

Founder Rina Singh's has a vision to evoke the essence of the Ghibli aesthetic. The "Kohima" collection is a celebration of femininity and poetic life, and a touch of cottage core charm.

More than just an online shop

Our Story

Welcome to the family! Discover our story, values and mission. And, of course, meet our beloved Addi.

Meet us

Meet the founder and find out all about her vision for ByAdushka.

Our Stores

Come visit us at our locations in Switzerland.

Concept Store


Zinnengasse 4,
8001 Zürich

Phone: +41 44 621 43 35

Concept Store


Hardstrasse 24
4052 Basel

Phone: +41 61 311 45 94



Oederlin Areal, Loft 19
Landstrasse 1 | 5415 Obersiggenthal

Phone: +41 56 521 24 04



Weggisgasse 21
6004 Luzern

Phone: +41 41 201 69 39