Established in 1988 by the Bizzi family, Collection PRIVÉE? started as a shoe and accessory line.

Designer Massimo Bizzi created precise men’s and women’s collections, known for deconstruction and ironic reinterpretation of fashion trends. Vintage pieces and a unique mix-match dress code added to the brand's identity. Bizzi focused on material research and meticulous attention to detail.

In 2001, Collection PRIVÉE? introduced hand-washed and dyed-after leather treatment, setting a new trend. Each piece gained a distinctive irregularity, becoming the brand's signature.

Targeting sophisticated individuals who appreciate detail, Collection PRIVÉE? offers handcrafted collections.

Today, Collection PRIVÉE? serves a global clientele and aims to reinforce its position in the designer fashion industry while remaining true to its philosophy and style.