The Jacksons charming and durable bags are designed by Louise in Notting Hill, London. The garments become lovingly hand knotted by the talented artisans in southwest Bangladesh using an ancient macramé technique and dyed with azo-free colours. The bags are made of the "golden fibre of Bangladesh," and are therefore 100% vegan. The jute fibre is harvested by hand without any use of machines.

Since 2012, 5000 women have been working in an area where there are only a few opportunities to earn a living. The women are paid directly, which gives them independence and status, as well as free access to schools and medical care for themselves and their children. A large percentage educate their daughters up to grade 6 and some manage to go on to university. This was impossible just six years ago! The project is personally supervised by Louise.