Phisique du Role is an Italian brand born in the heart of Reggio Emilia in Carpi in the spirit and energy of Alessandra Bellelli. The traditional brand, has been owned for many years by Alessandra's family where fashion has always played a central role. From history the brand has maintained the idea of comfortable fashion, excellent quality, finishing touches, and above all - the idea of unisex pieces. Alessandra loves the androgynous taste, which she complements with elements from art, history and travel, creating a lively, unique style with international appeal. The dresses are indeed practical, but modern and incredibly durable. Alessandra's love of travel is still an inexhaustible source of inspiration, which can be found in the Asian cut combined with Art Nouveau prints.
Phisique du Role's styles are complemented with handmade details from studios in Carpi. This unique city should not be forgotten, as it is part of the fashion label's background, of which Alessandra is very proud. Carpi continues to be an important source of ideas and innovation, not only for knitwear, but also for washing, dyeing, tailoring, or embroidery. The region of Reggio Emilia is an significant example of how various flourishing industries and agricultural sectors have a decisive and wonderful influence on an entire region and its cultural heritage. Most of the beautiful theatres, which form the centre of several towns in the region, still express a lively theatre and ballet culture, simultaneously surprising the visitor in their size.