Kleed was founded in 2016 by Carolina Guedes Cruz, a dynamic Portuguese entrepreneur with two passions: fashion and wildlife conservation. Kleed – the Afrikaans for robe – embraces today’s laid-back chic lifestyle and its pieces are chic, casual and quirky, taking the sophisticated woman from a day at the beach to an evening party with friends with ease. Carolina Guedes Cruz contributes to wildlife conservation by combining her two worlds – international fashion and the preservation of African wildlife.
Kleed was born to be sustainable. Really. We all know that true sustainability – environmental, social and economic - is a journey in itself. Kleed passionately believes that in fashion, as in many other sectors, small is beautiful. They are humbled by the talented artisans they work with and their achingly beautiful hand-crafted creations. They want Kleed to be a force for good in their lives.