If you have bought a new pair of jeans lately, you might have noticed a trend: from fast fashion to luxury designers, "sustainable denim" is almost everywhere as an option. When searching for this term, dozens of brands pop up, promoting their allegedly environmentally friendly models with various keywords in the product descriptions - recycled, organic, upcycled, Fairtrade, deadstock, Tencel, inclusive, Made in U.S.A., vintage, clean. An interesting report on this can also be read here.

Sounds great, right? On the surface, this seems like a positive development, but upon closer inspection, there's a pretty significant catch. The buzzword "sustainable," when used to describe a specific clothing item, doesn't really mean anything. There is no standardized definition or guideline for what makes a garment sustainable. Any brand can use the term to market clothing as environmentally friendly, even though it may not be much better than an item without that label.

In the search for honest and truly sustainable products, there's nothing left but to personally know the designers and build a lasting and close relationship with them. In my meticulous search for genuine and authentic designers committed to both good style and the protection of nature and people, I came across designer Sandra Chagnaud and her brand Happy Haus.

“Happy Haus is a family label that we created in 2015, initially addressing women while keeping the future of our children in mind. That's how we envisioned a feminine, timeless, and committed wardrobe, intentionally minimal to reduce our ecological impact."

 

Happy Haus is a 100% eco-conscious brand dedicated to our planet —  a commitment confirmed by the following labels:

• Oeko-Tex is the inaugural label assuring the human-ecological quality of textiles, free from toxic substances for both the body and the environment.
• The SAVEtheWATER® project primarily aims to reduce water consumption in the production and finishing of textiles.
• The DETOX commitment to Greenpeace serves as a system preparing textile and apparel businesses for the stringent requirements of the Greenpeace campaign "DETOX," advocating for toxin-free fashion and water purification.
• GOTS, the Global Organic Textile Standard, is acknowledged as the premier standard for processing textiles made from organic fibers. It outlines ecological and social criteria for the entire textile supply chain.

We are thrilled to announce the arrival of Happy Haus's latest models! Explore how we style them and discover versatile combinations. The ideal companions include our meticulously crafted Cowboy Boots from Shiloh Heritage and our ByAdushka Liberty Blouses, adding a romantic touch to your ensemble.