Your cart

Your cart is empty

Dopamine Dressing

Dopamine Dressing

The lockdown period forced many to realize the therapeutic potential of clothing. Stuck within our homes, the right outfit proved to be a source of solace. Clothing became deeply entwined with our activities and roles.

As people embraced digital interactions during lockdown, they discovered the importance of changing their location within their homes and altering their appearance. A polished top and a touch of makeup became essential, transforming the mundane kitchen table into an inspiring workspace.

Surprisingly, this revelation had eluded us before the pandemic.


Did you know that, on average, individuals make around 35,000 daily decisions? Among these, the choice of attire stands out, as it influences us for roughly 12 hours a day and silently conveys our identity to countless onlookers.

Handcrafted, ethically made garments, infused with positive emotions, hold the power to affect our mood throughout the day. Think of that cherished sweater lovingly knitted by your grandmother; it radiated warmth and affection every time you wore it.

Our clothing serves as a non-verbal medium for expressing facets of our personality. A floral pattern may hint at a sensitive, romantic side, while bold attire signifies extroversion. Colors, textures, and styles evoke associations, enabling us to communicate our values and attitudes. High-quality clothing often reflects our values and self-identity, projecting strength and credibility.

Our outward appearance significantly influences our inner emotions. Adorned in romantic floral patterns, we might find ourselves feeling more romantically inclined throughout the day. While clothing alone can't guarantee happiness, it empowers us to consciously enhance self-confidence and overall well-being. Our clothing has the power to shape our mood, self-awareness, and even our health. A staggering 96% of women attest to the impact of their clothing choices on their confidence levels.

Consider the case of a doctor who constantly experienced a foul mood. It was discovered that she had been wearing the same pajamas for three consecutive days. She was advised to switch to something yellow, a color scientifically proven to uplift mood. Yellow may not cure depression, but it can foster positivity. Consistently wearing the same attire can emit a vortex of negative emotions, as our external appearance mirrors our inner feelings.

Experts have termed this phenomenon "dopamine dressing." It entails consciously selecting clothing that evokes happiness, uplifts mood, boosts confidence, and enhances one's sense of capability. The hormone dopamine is released in the brain, reinforcing the connection between clothing and emotional well-being.

Fashion, over the centuries, has undergone a remarkable transformation. Women, once confined within their homes, had little use for coats or outdoor attire. The evolution of clothing styles symbolized not only gender equality but also women's progress towards self-expression, independence, and empowerment.

Today, most women have the freedom to craft their unique, gender-independent styles. Through fashion, they express their qualities, individuality, courage, sophistication, and dreams. It's a journey of self-discovery and empowerment, allowing them to embrace their strength of character while celebrating their individuality.

Female empowerment and sustainability are the cornerstones of ByAdushka. We believe in empowering women around the world to express their creativity in fashion.

Learn how to unleash your personal style and confidence out into the world by reading our blog about: Unleashing a Confident PresenceFashion Meets Empowerment, or 11 Steps to Perfecting your Personal Style.   

Previous post
Next post