Inijiri is one of the first brands By Adushka collaborated with. The name «Injiri», stands for «Real India», as the brand’s focus is centered on design, by keeping traditional Indian handcrafts and techniques alive. As such, their aesthetic is all about the absolute simplicity in working within the limitations of textile weaving techniques. Their designs are influenced by traditional working-class attire, characterized by simplicity and functionality. There is obviously magic in the boundaries of simplicity, as Injiri designs some of the most colorful and authentic pieces and we are proud to showcase these at ByAdushka.
India is home to an exceptional array of handwoven fabrics, boasting a myriad of styles, colors, textures and distinct features, unique to the specific region where they are grown and spun. Injiri collaborates closely with skilled weavers, immersing themselves in the textile abundance India provides. Like most handcrafts in India, particularly textiles, have unique codes linking them geographically to their origin.
Impressed by the explorations of regional techniques Chinar Farooqui founded Injiri in 2009. She is devoted to the making of garments in a slow process that allows the maker to complete each piece in peace. Her approach is to embrace the creative design process without following trends, but as a journey of exploring different textiles and techniques. Chinar’s love language design is drawn from learning and studying ethnic traditions. This has resonated across the world, resulting in Injiri winning a EDIDA textile award in 2016.
Injiri is a textile-focused brand consistently showing a true appreciation for the Indian Jamdani craft. Their new spring/summer collection «RASĀ» introduces all of this and much more.
The «RASĀ» collection is inspired by the Rasā theory, an ancient Indian framework for analyzing and experiencing the emotional content of artistic works, like classical Indian dance, music or theater. It proposes nine fundamental emotional states called «rasās» which are evoked by different sensory experiences. Rasā’s literal translation means «nectar» or «essence» and is an Indian concept of aesthetic flavor, emphasizing the importance in conveying an emotional state to an audience and the audience’s ability to emotionally engage.
This collection was designed for the spring/summer season and features handcrafted textiles that conjure up a sense of joy, playfulness and vibrancy. The «RASĀ» collection showcases ancient block print techniques, traditionally used as a textile printing method for costumes and often found in the theater. This collection features an array of different Jamdani motifs in playful bold colors.
Showcase the details on your Injiri outfit: The openwork embroideries, the sewn pintucks, the handstitched buttonholes in contrasting colors, the smocking gatherings and the selvage hemlines.
Hand Block Printing is a traditional process of printing on textiles, with rich natural colors, has been practiced in Rajasthan for around 500 years. Block printing was introduced to the Jaipur region of Rajasthan by the Chhipa community. This community was originally located in Bagru Village, an area now famous for its vegetable dye and mud resist (dabu) block prints. The art of block printing has been passed down for generations within families and communities and has branched out in recent decades to other regions such as Sanganer, just South of Jaipur.
The Madras Checks is a plaid strongly associated with summer and bright staple colors. The fabric originated in the 12th century in Madraspatnam (now Channai), India, where it was traditionally worn as undergarment by the lower class. As mass production and export expanded, the fabric became known by different names in different cultures. In Africa the fabric was locally known as Injiri, «Real India». The traditional technique of weaving involves vegetable dyed yarn and hand-woven pit looms. Now «Madras Checks» has become a symbol of affluence and status.
Chikankaari is hand embroidery from Lucknow, Uttar Pradesh India. Chikankari is white- on- white shadow embroidery that can be traced back to the Mughal period. It is believed to have originated in Persia.
When it comes to incorporating these bold and colorful Injiri pieces into your wardrobe, there are no rules: Play, mix and match.
Injiri designs are perfect for adding that special spring/summer rare jewel into your wardrobe. Let the authentic techniques of your Injiri pieces radiate color. Wear them with pride!