Phisique du Role is an Italian brand born in the heart of Reggio Emilia, in Carpi, with the spirit and energy of Alessandra Bellelli. The traditional brand, has been owned by Alessandra's family for many years, where fashion has always played a central role. Throughout its history, the brand has maintained the idea of comfortable fashion, excellent quality, finishing touches, and above all - the idea of unisex pieces. Alessandra loves the androgynous taste, which she complements with elements of art, history and travel, creating a lively, unique style with international appeal. The clothes are indeed practical, but modern and incredibly durable. Alessandra's love of travel is still an inexhaustible source of inspiration, which is reflected in the Asian cut combined with Art Nouveau prints.

Phisique du Role's styles are complemented with handmade details from studios in Carpi. This unique city should not be forgotten, as it is part of the fashion label's background, of which Alessandra is very proud. Carpi continues to be an important source of ideas and innovation, not only for knitwear, but also for washing, dyeing, tailoring, or embroidery. The region of Reggio Emilia is an important example of how various flourishing industrial and agricultural sectors have a decisive and wonderful influence on an entire region and its cultural heritage. Most of the beautiful theatres, which are the centre of several towns in the region, still express a lively theatre and ballet culture, while surprising the visitor in their size.