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Vichy Mania

Vichy Mania

Discover By Adushka unique styling approach to the latest trend that’s taking over the world

by Tsitaliya Mircheva



In line with the fresh spring mood and the feeling of approaching summer, while planning our upcoming Summer Party here at By Adushka, we are daydreaming these past few weeks about a long picnic in Provence, with a rustic basket, a baguette and a bottle of good Bordeaux!

And what’s more reminiscent of a picnic in Provence or in the city park, than Brigitte Bardot in “Voulez-vous danser avec moi?”, wearing that French Vichy Pattern in blue and white? In1953 the French actress was posing on the cover of ELLE magazine in a frilly pink-checkered dress, making the Vichy trend more popular than ever! Known as gingham in the UK, La Robe Vichy became the ultimate synonym of sunshine, rural charm, fresh air and tousled hair!






This year the old classic is making another come back, re-invented, re-styled and sassier than ever! For those women who like vintage and retro, but are looking for a modern way of styling, a contemporary design and cuts, we have something to offer:

Check our take on the Vichy Karo Print, find out how you can look cool and chic in gingham after 60 years of trending!


Let yourself be taken to the beautiful Provence for a romantic picnic soon!








The best summer staple is this lightweight cotton cropped Pant, in olive green, which can be styled with flat sandals or ballerinas in summer and a crispy white shirt, donning bohemian sleeves. And if you want to take this pant to the next level, think Picasso in his pottery studio of Madoura, in Vallauris, then combine it with the Vichy cropped blazer in the same pattern.


Don't forget to check our latest video with Luisa Rossi who shows

some excellent styling ideas for this set!





An easy breezy summer linen coat, featuring a green and brick with white

gingham print, oversized pockets and slim shoulder straps. Made of high

quality linen in Carpi, Italy, perfect to pack when traveling and throw over the

shoulders on a cooler summer evening! There are many ways to style this

coat: over a white capri pant or your classic jeans, but for a bohemian vibe

wear with a long dress or shorts and ancient greek sandals in summer!


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A must-have skirt when the sunshine strikes! A piece you can wear in the city,

for a dinner out or during the day when you return to your office! The old full

skirt style is now making way to a pencil skirt, but with an unexpected detail

which makes it exciting and fresh.

This linen green and brick Vichy Karo is an extension of the Linen Coat in our collection, coming from Carpi, Italy. The skirt features a button that creates a

wrap up effect and an asymmetric but more classic and elegant feel. Wear

the skirt with our oversized sleeves white shirt or just a classic tank top





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The new Vichy Karo dress is very different from what

we saw in the 50s and 60s. No tight waist any more, we live in a time of

female empowerment, when women want to be free to choose what to wear

and how to look. That explains the maxi dress, easy flowing almost to your

ankles, easy to style with a leather jacket or a blazer, ballerinas, sandals or

sneakers. The choice is yours ladies!





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As you can see, accessories we absolutely recommend to style with the Vichy Karo pattern: the Jacksons Bags and the Lola Hats!

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